Needlework

collaboration / collateral design / custom typography / identity design / illustration / print design

We’re super proud to have been asked by the fresh-faced lasses at Needlework to update their branding. This was a great collaboration which allowed us to once again work with the endlessly talented Jacqui Oakley, who provided the hand-drawn basis for the main logo lettering.

Needlework has been a fixture on the James St. North scene for scarcely over a year now, but their impact has been overwhelmingly positive and we couldn’t have asked for more receptive and creative people to work with. Many aspects of their branding were already in place (basic colour scheme, brand orientation, etc.) so our job was to take what had been intuitively established by Kate & Liz and bring it all together in a package as appealing and cohesive as their shop. This included logo and icon variations, business cards and signage.

Photography by Kate Hunter & Elizabeth Simpson of Needlework.